Bubble Yum was introduced in 1975 by Life Savers and was the first brand of soft bubble gum ever created! It was invented by a homemaker in Fisk, Missouri, who named it "rubber bubblegum." She gave some to her son to pass out at school and it was a hit!
She soon sold the recipe to the Life Savers candy Division in St Louis. The brand, now owned by the Hershey Company, has remained very popular since its introduction and kids and adults alike of all generations have loved it's soft, chewable texture. Available in a convenient 5 piece pack - try this American classic today!